J.KAY PET ZONE SHIELD

WHAT IS J.KAY PET ZONE SHIELD?

J.KAY PET ZONE SHIELD is a premium liquid shampoo developed for the routine cleansing and care of the skin and coat of dogs and cats.

The formula combines coffee extract, selected herbal extracts, natural-derived ingredients, and skin-and-coat conditioning components to help remove dirt, accumulated oils, and odor-causing residues from the skin and coat.

It is designed not only to leave pets smelling fresh, but also to support a cleaner and healthier skin-and-coat environment as part of regular grooming.

The product features a distinctive Premium Coffee Aroma, creating a clean and refined scent after bathing.

THREE KEY MESSAGES CUSTOMERS SHOULD REMEMBER

1. Cleans the skin and coat while helping manage unwanted pet odor

Helps remove dirt, residues, and odor sources that accumulate on the skin and coat.

2. Suitable for pets with recurring body odor or odor buildup

Especially useful for dogs and cats whose skin or coat tends to develop unpleasant odors from moisture, environmental exposure, or microbial buildup.

Supports clean, soft and healthy-looking skin and coat

Regular use helps maintain a fresh, soft and well-groomed coat.

Key Positioning:

Fresh Skin • Fresh Fur • Premium Coffee Aroma

## 3. WHEN SHOULD IT BE USED?

J.KAY PET ZONE SHIELD is suitable for routine care when pets experience:

• Unpleasant body odor
• Persistent dog or cat odor
• Musty or damp-smelling fur
• Odor associated with oily or humid skin conditions
• Odor associated with yeast or unwanted microbial buildup
• Dull or unclean-feeling coat
• Skin and coat requiring regular hygiene care
• Pets that frequently play outdoors
• Pets exposed to dirt, humidity or environmental contaminants

The formula may also support general skin comfort and coat condition when used as part of a proper grooming routine.

HOW IT WORKS & KEY FEATURES

J.KAY PET ZONE SHIELD uses a multi-action cleansing and skin-care approach rather than simply masking odor with fragrance.

Coffee Extract

Creates the product's distinctive premium coffee identity while contributing to the overall botanical formulation.

Herbal Extract Complex

Contains selected natural herbal extracts, including botanical ingredients traditionally used in cleansing and skin-care formulations.

Odor Management

Helps remove dirt, accumulated oils, organic residues and other factors associated with unwanted pet odor.

Skin & Coat Conditioning

Helps maintain coat softness, smoothness and a healthy appearance.

pH-Balanced Pet Care Formula

Designed for routine skin-and-coat cleansing for dogs and cats.

Premium Coffee Aroma

Leaves a clean, soft coffee fragrance after bathing without relying solely on heavy perfume masking.

SUITABLE FOR

J.KAY PET ZONE SHIELD can be used with:

• Dogs
• Cats
• All breeds
• Short-haired pets
• Long-haired pets
• Adult pets
• Senior pets
• Young pets when normal bathing is appropriate
• Pets with skin requiring gentle routine care

For very young animals, bathing should follow appropriate age, health and veterinary recommendations.

Do not use on:

Areas with extensive open wounds, severe skin lesions or conditions where bathing is not recommended. Such cases should be evaluated and treated appropriately before routine bathing.

DIRECTIONS FOR USE

Recommended Method

Step 1 — Wet the coat thoroughly Use clean water to wet the entire coat.

Step 2 — Apply shampoo Apply directly to the coat or dilute with water before application if preferred.

The amount required depends on:

• Animal size
• Coat length
• Coat density
• Degree of dirt or odor

Step 3 — Massage thoroughly Massage into the skin and coat for approximately 10–15 minutes, allowing the cleansing ingredients to work throughout the coat.

Step 4 — Rinse thoroughly Rinse with clean water until shampoo residues are removed.

A second rinse may be used where necessary, particularly for long or dense coats.

Step 5 — Dry completely Towel dry and/or blow dry appropriately.

Frequency

May be used as needed according to the animal's hygiene and grooming requirements.

For pets with stronger body odor, frequency may be adjusted according to actual conditions.

Precautions during use

Avoid direct contact with:

• Eyes
• Nose
• Mouth
• Inner ears
• Open wounds

If accidental eye contact occurs, rinse thoroughly with clean water.

PACK SIZE & PRICE

Net Volume: 200 mL Recommended Retail Price: 350 THB

Currently available in one size.

Additional sizes may be introduced in the future.

Benefits and Important Information

Suitable website claims

J.KAY PET ZONE SHIELD may be described as helping to:

• Reduce unwanted pet body odor
• Remove odor-causing residues
• Reduce odor associated with yeast or bacterial buildup
• Support cleaner skin and coat
• Support routine management of microbial buildup on the skin
• Reduce itching associated with poor skin and coat condition
• Reduce visible flaking associated with routine skin-care needs
• Maintain skin cleanliness
• Make the coat feel softer
• Improve coat appearance and shine
• Maintain freshness after bathing
• Support routine grooming and skin hygiene
• Provide a gentle cleansing experience
• Be used for dogs and cats of different breeds and coat types

Claims to avoid

Do not use claims such as:

• “Kills germs”
• “Kills bacteria”
• “Cures fungal infection”
• “Treats Malassezia infection”
• “Treats skin disease”
• “Treats dermatitis”
• “Prevents disease”
• “Veterinary medicine”
• “Guaranteed cure”

Instead of medical claims, use language such as:

“Helps maintain a clean skin environment and reduce factors associated with unwanted odor.”

or

“Supports routine skin and coat care where odor, moisture and microbial buildup are common concerns.”

# PRODUCT POSITIONING

J.KAY PET ZONE SHIELD

Coffee Skin Defense Shampoo

Fresh Skin • Fresh Fur • Premium Coffee Aroma

A premium botanical shampoo created for dogs and cats that combines effective cleansing, odor management, skin-and-coat care, and a distinctive premium coffee fragrance in one routine grooming formula.

Core Selling Statement

**Not just a shampoo that covers odor —

J.KAY PET ZONE SHIELD helps clean and manage the conditions where unwanted odor begins.**

## SAFETY & RESPONSIBLE USE STATEMENT

For external use only.

Use according to directions. Avoid contact with eyes and sensitive mucous membranes. Discontinue use if unusual irritation occurs.

This product is intended for routine pet hygiene and cosmetic skin-and-coat care and should not be presented as a veterinary drug or as a treatment for infectious or dermatological disease.