J.KAY BIO LITTER CARE

Product Information

Product Name: J.KAY BIO LITTER CARE Product Category: Pet Care / J.KAY PET SERIES Product Type: Cat litter odor-control powder Form: Powder Core Technology: Natural Biochar Odor Control Technology Key Components: Natural biochar + beneficial microorganisms + naturally derived ingredients Net Weight: 200 g Retail Price: THB 280

What is J.KAY BIO LITTER CARE?

J.KAY BIO LITTER CARE is a powdered product designed to be sprinkled over or mixed with cat litter to help manage odor at its source inside the litter box.

Its core technology is based on Natural Biochar, which has a porous structure and high surface area that helps adsorb and retain odor-related compounds and moisture.

The product also contains beneficial microorganisms that help support a more balanced litter-box environment.

J.KAY BIO LITTER CARE is designed for odor control rather than odor masking, and is not positioned as a fragrance-based deodorizer.

Three Key Points to Remember

1. Manages odor at the source

Helps manage odors associated with urine, feces, ammonia, and accumulated waste inside the litter box.

2. Easy to use

Simply sprinkle a thin layer over the litter or mix it lightly into the litter.

3. Natural Biochar Technology

Uses the adsorption properties of natural biochar to help trap and control odor without relying on strong fragrances.

Suitable Situations for Use

J.KAY BIO LITTER CARE is suitable for:

• Urine odor
• Fecal odor
• Ammonia odor
• Litter boxes that develop odor quickly
• Multi-cat households
• Condominiums and enclosed rooms
• Moisture accumulation inside the litter box
• Odor spreading from the litter box into the surrounding room
• Litter that still has usable life but begins to smell
• Households seeking a non-fragrance-focused odor-control approach

How It Works

J.KAY BIO LITTER CARE is designed to work directly inside the litter box.

The basic process is:

Waste + Moisture → Odor compounds → Biochar adsorption and retention → Beneficial microbial activity → Reduced odor accumulation

Natural Biochar

Natural biochar has a porous structure and high surface area that helps:

• Adsorb odor-related compounds
• Retain odor within its porous structure
• Help absorb part of the moisture present in the litter
• Reduce odor dispersion from the litter box

Beneficial Microorganisms

Beneficial microorganisms work alongside the litter environment to help manage organic residues and conditions associated with odor development.

Ammonia Odor Management

Ammonia odor is a common litter-box problem, particularly when urine and moisture accumulate.

J.KAY BIO LITTER CARE helps:

• Adsorb odor-related compounds
• Reduce the dispersion of ammonia odor
• Control odor accumulation inside the litter box

Recommended website wording:

“Helps reduce and control ammonia odor associated with waste and moisture in the litter box.”

Key Product Features

• Natural Biochar
• High surface area for odor adsorption
• Helps manage urine and fecal odor
• Helps reduce ammonia odor
• Helps absorb excess moisture
• Contains beneficial microorganisms
• Does not rely on strong fragrance as its primary odor-control mechanism
• Does not directly alter litter clumping performance
• Easy to apply
• Suitable for regular use
• Helps extend the effective use of litter by controlling odor between litter changes

How It Helps Extend Litter Performance

J.KAY BIO LITTER CARE does not increase litter volume or alter the litter structure.

However, by helping manage odor and moisture, it may reduce the need to replace all litter prematurely simply because odor develops too quickly.

Preferred wording:

“Helps extend effective litter use by controlling odor between litter changes.”

Compatible Litter Types

J.KAY BIO LITTER CARE can be used with many types of cat litter, including:

• Bentonite litter
• Tofu litter
• Cassava-based litter
• Wood litter
• Crystal / silica litter
• Natural litter
• Mixed-formula litter
• Conventional litter boxes
• Automatic litter boxes that are compatible with additional powder products

Directions for Use

Recommended Method

1. Remove feces and urine clumps from the litter box.
2. Sprinkle a thin, even layer of J.KAY BIO LITTER CARE over the litter surface.
3. Lightly mix the powder into the litter.
4. A small additional amount may be sprinkled over the top layer.
5. Allow the cat to use the litter box normally.

Recommended Application Rate

For a standard-sized litter box:

Approximately 1–2 spoonfuls per litter box

Actual amount may be adjusted according to:

• Litter-box size
• Amount of litter
• Number of cats
• Frequency of litter-box use
• Odor intensity
• Moisture level

The recommended approach is:

“Apply a thin, even layer rather than over-applying.”

Application Frequency

Reapply when a mild odor begins to return.

A fixed number of days is not required because actual frequency depends on:

• Number of cats
• Litter-box size
• Litter type
• Cleaning frequency
• Waste load

J.KAY BIO LITTER CARE can be incorporated into normal litter-box cleaning routines.

Use with New or Existing Litter

New litter

Sprinkle and lightly mix J.KAY BIO LITTER CARE into fresh litter when setting up the litter box.

Existing litter

After removing feces and urine clumps, add the product as needed to help maintain odor control.

When Odor Is Strong

The amount may be increased slightly according to actual conditions.

However, regular litter-box hygiene is still essential:

• Remove feces
• Remove urine clumps
• Maintain litter-box cleanliness
• Replace litter when appropriate

J.KAY BIO LITTER CARE is not a substitute for routine litter-box cleaning.

Use with Fragrances or Strongly Scented Products

In most cases, additional fragrance products are unnecessary.

Cats have a sensitive sense of smell, and some cats may avoid litter boxes with unfamiliar or intense fragrances.

For this reason, J.KAY BIO LITTER CARE is positioned as:

“Odor Control — Not Odor Masking.”

Use Around Cats

J.KAY BIO LITTER CARE is designed for litter-box use and can be used while cats continue their normal litter-box routine when applied according to directions.

Preferred website wording:

“Designed for use in cat litter areas and suitable for routine litter-box management when used as directed.”

Accidental licking or ingestion

Based on user experience reported to the company, no problems have been observed from incidental sniffing, contact, or small accidental licking.

However, the product should not be described as edible or guaranteed safe for ingestion unless specific ingestion-safety testing is available.

Recommended wording:

“Not intended for consumption. Use as directed and avoid intentional ingestion.”

Use with Cats of Different Ages

The product can be used in litter-box areas for cats of different life stages under normal use conditions.

For very young kittens or animals with known pica behavior or a tendency to ingest litter or foreign materials, closer supervision is recommended.

What J.KAY BIO LITTER CARE Is Not

J.KAY BIO LITTER CARE should not be positioned as:

• A veterinary medicine
• A disease-prevention product
• A disinfectant
• A bactericide
• A treatment for infection
• A product for oral consumption

Its primary role is:

Odor and litter-box environment management

Communication About Bacteria and Unwanted Microorganisms

Avoid direct claims such as:

• “Kills bacteria”
• “Kills pathogens”
• “Disinfects the litter box”

Preferred wording:

“Helps manage moisture, waste, and environmental conditions associated with odor accumulation and undesirable microorganisms inside the litter box.”

This keeps the product positioned as an environmental-management solution rather than a disinfectant.

J.KAY PET ODOR CONTROL SYSTEM

J.KAY BIO LITTER CARE can be positioned as part of a 2-Step Pet Odor Control System.

STEP 1 — J.KAY BIO LITTER CARE

Inside the Litter Box

Focuses on:

• Odor source inside the litter
• Urine
• Feces
• Ammonia odor
• Moisture
• Litter-box environment

STEP 2 — J.KAY PET ZONE GUARD

Outside the Litter Box

Designed for odor-related areas outside the litter box and around the home environment.

System positioning:

“Complete odor management: inside the litter box + outside the litter box.”

Package Size and Price

Net Weight: 200 g Retail Price: THB 280

No other package size is currently available.

Ordering and Product Enquiries

J. KAY PRODUCT DEVELOPMENT CO., LTD.

• LINE Official: @j.kayproduct
• Tel: +66 65 989 3591
• Facebook: J.KAY Product Development
• E-mail: j.kayproduct@gmail.com

Frequently Asked Questions

What types of cat litter can it be used with?

It can be used with many litter types, including bentonite, tofu, cassava, wood, silica, natural litter, and mixed formulations.

Do I need to replace the litter before using it?

No. It can be added to litter already in use after waste and urine clumps have been removed.

How much should I use?

Typically about 1–2 spoonfuls per standard litter box, or enough to create a light, even layer.

Does it need to be used every day?

Not necessarily. Reapply when a mild odor begins to return.

Does it help with ammonia odor?

Yes. It helps reduce and control ammonia odor associated with litter-box waste and moisture.

Does it improve litter clumping?

No. The product is not designed to alter clumping properties.

Can it replace scooping?

No. Waste and urine clumps should still be removed regularly.

Does it contain fragrance?

The product is positioned around odor management rather than strong fragrance-based odor masking.

Can cats continue using the litter box after application?

Yes, when the product is used according to directions.

Product Communication Guidelines

Core Positioning

## “Natural Biochar Odor Control — Manage odor at its source inside the litter box.”

Short website message:

## “Control odor — don’t just cover it up.”

Recommended Claims

• Helps reduce odor
• Helps control odor
• Helps manage unpleasant litter-box odor
• Helps reduce urine odor
• Helps reduce fecal odor
• Helps reduce ammonia odor
• Helps absorb excess moisture
• Natural Biochar
• High surface area for odor adsorption
• Helps extend effective litter use
• Easy to use
• Compatible with multiple litter types
• Designed for routine litter-box use

Claims to Avoid

• Kills germs
• Kills bacteria
• Eliminates pathogens 100%
• Prevents cat disease
• Treats disease
• 100% safe
• Edible
• Safe if swallowed
• Guarantees zero odor
• Guarantees a specific extension in litter life

# Final Product Positioning

## J.KAY BIO LITTER CARE

INSIDE LITTER BOX ODOR CONTROL

Natural Biochar + Beneficial Microorganisms

Odor Adsorption • Ammonia Odor Control • Moisture Management

Within the broader J.KAY PET SERIES:

BIO LITTER CARE = manages the odor source “inside the litter box” PET ZONE GUARD = manages odor-related areas “outside the litter box”

This structure allows both products to be sold independently or together as a complete J.KAY Pet Odor Control System.

PRODUCT 09 — J.KAY BIO LITTER CARE